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Diversification is when a company wants to expand their operations by entering new businesses. Walgreens underwent diversification when they decided to merge with Boots Alliance. Walgreens is a retail pharmacy and Boots Alliance is a retailer for health and beauty. Walgreens agreed to the merger in 2014. Walgreens was always known to be a retail pharmacy that was focused on health and once the merger was complete, they became known as Walgreens Boots Alliance. Since the merger Walgreens has been known to have a diverse selection of beauty products ranging from make-up, nail polishes, eyelashes, and bath products. Walgreens used the merger to bring in more customers and to allow them to buy beauty products at an affordable price. Walgreens uses mergers to bring in more customers and to become a one stop shop for the customers that have been loyal to them.